A lighter + darker side of wholesome is drawing inspiration from

the modernist aesthetics of 1920s-1950s propaganda posters.

Combining techniques adapted from the work of the Pre-

Raphaelites – a group of Victorian painters, poets and critics –

with the stylized art of the propaganda poster, makes for a

collection that is stylistic, surreal and ethereal. The London

Fashion Week show follows the presentation of a preview

collection in Oslo around the time of harvest employing Norwegian

models, hair and make-up artists.

Regine Mowill is a London based label, set up by Regine Mowill after graduating from

Central saint Martins in 2005. Having presented several off-schedule runway shows

under London Fashion week, her collections are wearable and body-conscious. They

always carry a humorous narrative, often translated into prints. This season’s prints of

grapes and wheat are derived from hand drawing, linocut, photocopiers and collage,

screen printed onto beautiful silk chiffon and jersey dresses both in colour and in grey

tones to reflect the same scenery during the day and at night.